{"id":6883,"date":"2023-04-16T10:49:22","date_gmt":"2023-04-16T08:49:22","guid":{"rendered":"https:\/\/viacarpatia.eu\/projekty\/local-image-budovanie-a-propagacia-lokalnej-znacky\/"},"modified":"2023-05-18T13:34:00","modified_gmt":"2023-05-18T11:34:00","slug":"local-image-budovanie-a-propagacia-lokalnej-znacky","status":"publish","type":"projekty","link":"https:\/\/viacarpatia.eu\/hu\/projekty\/local-image-budovanie-a-propagacia-lokalnej-znacky\/","title":{"rendered":"Local image \u2013 Helyi arculat kialak\u00edt\u00e1sa \u00e9s n\u00e9pszer\u0171s\u00edt\u00e9se"},"content":{"rendered":"

\"\"<\/p>\n

Csereh\u00e1t kist\u00e9rs\u00e9g olyan vid\u00e9ki t\u00e9rs\u00e9g, ahol a mez\u0151gazdas\u00e1g domin\u00e1ns szerepet j\u00e1tszik, de probl\u00e9m\u00e1ja van a helyi termel\u0151k alacsony versenyk\u00e9pess\u00e9g\u00e9vel, a helyi term\u00e9kek el\u00e9gtelen marketingj\u00e9vel \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s megszervez\u00e9s\u00e9vel, a Helyi arculat kialak\u00edt\u00e1sa \u00e9s n\u00e9pszer\u0171s\u00edt\u00e9se projekt c\u00e9lja a helyi mez\u0151gazdas\u00e1g stabilit\u00e1s\u00e1nak fejleszt\u00e9se \u00e9s a helyi termel\u0151k versenyk\u00e9pess\u00e9g\u00e9nek er\u0151s\u00edt\u00e9se, de a t\u00f6bbi, szint\u00e9n akci\u00f3tervbe tartoz\u00f3 projektek eredm\u00e9nyeinek n\u00e9pszer\u0171s\u00edt\u00e9se is.<\/p>\n

Ezek a c\u00e9lok k\u00e9t projektpartner egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9vel lesznek el\u00e9rve. Az Eur\u00f3pai Region\u00e1lis Fejleszt\u00e9si Alap 87 383,19 eur\u00f3 hozz\u00e1j\u00e1rul\u00e1s\u00e1b\u00f3l a Pozsonyi K\u00f6zgazdas\u00e1gtudom\u00e1nyi Egyetem l\u00e9trehoz egy helyi agr\u00e1rtanulm\u00e1nyt, amely alapj\u00e1n l\u00e9trehoz egy webplatformot, amely a Csereh\u00e1t r\u00e9gi\u00f3beli, de t\u00e1gabb ter\u00fcleti – Kassa \u00e9s Borsod-Aba\u00faj-Zempl\u00e9n Megyei – helyi termel\u0151k adatait is tartalmazza. A platformot mind a helyi termel\u0151k \u00e9s a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra tervezik l\u00e9trehozni annak \u00e9rdek\u00e9ben, hogy megk\u00f6nny\u00edts\u00e9k sz\u00e1mukra az \u00faj \u00fczleti kapcsolatok kialak\u00edt\u00e1s\u00e1t. Emellett a Pozsonyi K\u00f6zgazdas\u00e1gtudom\u00e1nyi Egyetem region\u00e1lis m\u00e1rk\u00e1t is hoz l\u00e9tre a Csereh\u00e1t k\u00f6rny\u00e9ki helyi term\u00e9kek sz\u00e1m\u00e1ra, amely garant\u00e1lni fogja e term\u00e9kek helyi eredet\u00e9t \u00e9s min\u0151s\u00e9g\u00e9t. A J\u00f6v\u0151 \u00datja Nonprofit Korl\u00e1tolt Felel\u0151ss\u00e9g\u0171 T\u00e1rsas\u00e1g, mint a projekt vezet\u0151 partnere, az \u00f6t \u00fajonnan \u00e9p\u00fclt piacon agrofesztiv\u00e1lokat szervez az Eur\u00f3pai Region\u00e1lis Fejleszt\u00e9si Alap 44 394,65 eur\u00f3 hozz\u00e1j\u00e1rul\u00e1s\u00e1val. K\u00f6z\u00f6s agrofesztiv\u00e1lok szervez\u00e9se t\u00e1mogatja a termel\u00e9st \u00e9s jav\u00edtja a term\u00e9kekkel kapcsolatos t\u00e1j\u00e9koztat\u00e1st a Csereh\u00e1t kist\u00e9rs\u00e9g lak\u00f3i, valamint a nagyk\u00f6z\u00f6ns\u00e9g k\u00f6r\u00e9ben. A projekt v\u00e9g\u00e9n a J\u00f6v\u0151 \u00datja Nonprofit Korl\u00e1tolt Felel\u0151ss\u00e9g\u0171 T\u00e1rsas\u00e1g region\u00e1lis EXPO-t val\u00f3s\u00edt meg, ahol a gazd\u00e1lkod\u00f3i piacok \u00e9s a helyi termel\u0151k mellett a helyi agro tanulm\u00e1ny, a webplatform \u00e9s az \u00fajonnan l\u00e9trehozott region\u00e1lis m\u00e1rka helyi term\u00e9kek sz\u00e1m\u00e1ra ker\u00fclnek bemutat\u00e1sra. A projektnek k\u00f6sz\u00f6nhet\u0151en az lakosok \u00e9s a v\u00e1llalkoz\u00e1sok profit\u00e1lni tudnak a helyi term\u00e9kek jobb el\u00e9rhet\u0151s\u00e9g\u00e9b\u0151l, bizalm\u00e1b\u00f3l \u00e9s min\u0151s\u00e9g\u00e9b\u0151l.<\/p>\n

A hat\u00e1ron \u00e1tny\u00fal\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9snek k\u00f6sz\u00f6nhet\u0151en a projekt c\u00e9lkit\u0171z\u00e9sei lesznek el\u00e9rve a k\u00f6vetkez\u0151 f\u0151 tev\u00e9kenys\u00e9gek megval\u00f3s\u00edt\u00e1sa \u00e1ltal:<\/strong><\/p>\n

    \n
  1. Helyi agr\u00e1rtanulm\u00e1ny l\u00e9trehoz\u00e1sa\n<\/li>\n
  2. Webplatform l\u00e9trehoz\u00e1sa a helyi termel\u0151kr\u0151l sz\u00f3l\u00f3 inform\u00e1ci\u00f3kkal\n<\/li>\n
  3. Region\u00e1lis m\u00e1rka l\u00e9trehoz\u00e1sa helyi term\u00e9keknek Csereh\u00e1t k\u00f6rny\u00e9k\u00e9r\u0151l\n<\/li>\n
  4. 5 agro fesztiv\u00e1l a helyi piactereken<\/li>\n
  5. Region\u00e1lis agro EXPO<\/li>\n<\/ol>\n

    Projekt partnerek<\/strong><\/p>\n

      \n
    • J\u00f6v\u0151 \u00datja Nonprofit Korl\u00e1tolt Felel\u0151ss\u00e9g\u0171 T\u00e1rsas\u00e1g<\/li>\n
    • Ekonomick\u00e1 univerzita v Bratislave\n<\/li>\n<\/ul>\n

      Projekt id\u0151tartama<\/strong><\/p>\n

        \n
      • 2021.04.01. \u2013 2022.07.31.<\/li>\n<\/ul>\n

        ERFA hozz\u00e1j\u00e1rul\u00e1sa:<\/strong><\/p>\n

          \n
        • 44 394,65 \u20ac<\/li>\n<\/ul>\n

          A projekt az Eur\u00f3pai Uni\u00f3 t\u00e1mogat\u00e1s\u00e1val, az Eur\u00f3pai Region\u00e1lis Fejleszt\u00e9si Alap t\u00e1rsfinansz\u00edroz\u00e1s\u00e1val val\u00f3sul meg, az Interreg V-A Szlov\u00e1kia-Magyarorsz\u00e1g Egy\u00fcttm\u0171k\u00f6d\u00e9si Program \u00e1ltal.<\/p>\n

          www.skhu.eu<\/p>\n

          <\/strong><\/p>\n

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